Community Tourism Development, 3rd Edition

Tourism development in a practical guide written for practitioners, professionals and students. Community Tourism Development applies theory to real life -- delivering the essentials of planning, developing and managing tourist destinations from a community standpoint. Based on extensive research, this comprehensive, 250-page manual takes you step-by-step through the process of developing and enhancing local tourism. This third edition features new information on social media marketing and digital mapping, examples of how communities are meeting the needs of today's tourist, the latest data on travel trends and more. Updated and expanded case studies show how four communities across the United States have developed tourism with varying degrees of success. The manual includes a CD-Rom of the more than 30 worksheet and assessment forms found in the manual, presented in an interactive format that allows you to easily record your data within community planning efforts. This manual is useful if you are a tourism, economic or community development professional; a community tourism volunteer; an educator or simply interested in the tourism potential of communities.