Consumers

$3.26 New Out of stock Publisher: McGraw-Hill/Irwin
SKU: SONG0072537140
ISBN : 9780072537147
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Consumers

Consumers

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

Specification of Consumers

GENERAL
AuthorEric J Arnould
BindingHardcover
LanguageEnglish
Edition2
ISBN-100072537140
ISBN-139780072537147
PublisherMcGraw-Hill/Irwin
Publication Year2003

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