Contemporary Advertising

$548.54 New Out of stock Publisher: McGraw-Hill/Irwin
SKU: DADAX0073529915
ISBN : 9780073529912
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Contemporary Advertising

Contemporary Advertising

Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Specification of Contemporary Advertising

GENERAL
AuthorWilliam Arens
BindingHardcover
LanguageEnglish
Edition11
ISBN-100073529915
ISBN-139780073529912
PublisherMcGraw-Hill/Irwin
Publication Date2007
DIMENSIONS
Height11.1 inch.
Length1.2 inch.
Width8.8 inch.
Weight3.85 pounds pounds.

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