Creating Better Futures: Scenario Planning As A Tool For A Better Tomorrow

Features of Creating Better Futures: Scenario Planning as a Tool for a Better Tomorrow

As a founder and managing director of Global Business Network James Ogilvy helped develop the technique of scenario planning which has become an integral part of strategic thinking in both business and government Now Ogilvy shows how we can use this cuttingedge method for social change in our own neighborhoodsIn Creating Better Futures Ogilvy presents a profound new vision of how the world is changingand how it can be changed for the better Ogilvy argues that selfdefined communities rather than individuals or governments have become the primary agents for social change Towns professional associations and interest groups of all kinds help shape the future in all the ways that matter most from schools and hospitals to urban development The key to improvement is scenario planninga process that draws on groups of people both lay and expert to draft narratives that spell out possible futures some to avoid some inspiring hope Scenario planning has revolutionized both public and private planning leading to everything from the diverse product lines that have revived the auto industry to a timely decision by the state of Colorado to avoid pouring millions into an oilshale industry that never materialized But never before has anyone proposed that it be taken up by society as a wholeDrawing on years of experience in both academia and the private sector where he developed both a keen sense of how businesses work best and an abiding passion for changing the world James Ogilvy provides the tools we need to create better communities better health better education better lives