Critical Thinking In Consumer Behavior: Cases And Experiential Exercises (2nd Edition)
SKU: DADAX0136027164
ISBN : 9780136027164
Condition : New
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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)
This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
Specifications of Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)
GENERAL | |
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Author | Judy F. Graham |
Binding | Paperback |
Language | English |
Edition | 2 |
ISBN-10 | 0136027164 |
ISBN-13 | 9780136027164 |
Publisher | Pearson |
Number Of Pages | 150 |
Publication Date | 2009-06-13 |
DIMENSIONS | |
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Height | 10.8 inch. |
Length | 8.3 inch. |
Width | 0.6 inch. |
Weight | 0.8 pounds. |
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