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Design For Effective Selling Space
Publisher: McGraw-Hill
SKU: SONG007069110X
ISBN : 9780070691100
Condition : Used
SKU: SONG007069110X
ISBN : 9780070691100
Condition : Used
Price:
$17.26
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Design for Effective Selling Space
This book describes both "seen" and "unseen" cues and how retailers can fashion their floor space to capitalize on these cues. Included are detailed discussions and examples of: customer expectations and how they are formed; psychological factors; quality and image style; store imagery; shopping patterns and design factors; traffic flow; adaptability, capacity and in-store factors; presentation display; and workshops for in-store personnel. Each chapter includes photographic examples, charts, checklists, and illustrations on retail design and how to improve it.
Specification of Design for Effective Selling Space
| GENERAL | |
|---|---|
| Author | Joseph Weishar |
| Binding | Hardcover |
| Language | English |
| ISBN-10 | 007069110 |
| ISBN-13 | 9780070691100 |
| Publisher | McGraw-Hill |
| Publication Year | 1992 |
| DIMENSIONS | |
|---|---|
| Height | 9 inch. |
| Length | 0.75 inch. |
| Width | 11.5 inch. |
| Weight | 1.55 pounds. |
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