Developing Successful Sport Sponsorship Plans, Second Edition (Sport Management Library)
SKU: SONG1885693567
ISBN : 9781885693563
Condition : Used
Shipping & Tax will be calculated at Checkout.
US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Developing Successful Sport Sponsorship Plans, Second Edition (Sport Management Library)
In this updated edition, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyzes of the latest sponsors and athlete endorsements, as well as a new 'Best Practices' section to conclude each chapter. With this latest edition of "Developing Successful Sport Sponsorship Plans", students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.
Specification of Developing Successful Sport Sponsorship Plans, Second Edition (Sport Management Library)
GENERAL | |
---|---|
Author | David K. Stotlar |
Binding | Paperback |
Language | English |
Edition | 2nd |
ISBN-10 | 1885693567 |
ISBN-13 | 9781885693563 |
Publisher | Fitness Information Technology |
Publication Year | 2004 |
DIMENSIONS | |
---|---|
Height | 8.75 inch. |
Length | 0.5 inch. |
Width | 11.5 inch. |
Weight | 0.95 pounds. |
Write a review
Your Name:
Your Email:
Your Review:
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: