Digital Influence: Unleash The Power Of Influencer Marketing To Accelerate Your Global Business

$999.00 New Out of stock Publisher: Audible Studios on Brilliance
SKU: SONG1713558653
ISBN : 9781713558651
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Digital Influence: Unleash The Power Of Influencer Marketing To Accelerate Your Global Business

Digital Influence: Unleash The Power Of Influencer Marketing To Accelerate Your Global Business

Product Description This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine level of influence to collaborating with influencers and measuring ROI. It turns out, its not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backalers book to ensure theyre not left behind. About the Author Joel Backaleris a global marketing strategist, author, and international keynote.

Specification of Digital Influence: Unleash The Power Of Influencer Marketing To Accelerate Your Global Business

GENERAL
AuthorBackaler, Joel
BindingAudio CD
LanguageEnglish
Edition
ISBN-101713558653
ISBN-139781713558651
PublisherAudible Studios on Brilliance
Publication Year20201006

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