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Direct Marketing: Strategy, Planning, Execution
Publisher: Harvard University Press
SKU: DADAX0071352872
ISBN : 9780071352871
Condition : New
SKU: DADAX0071352872
ISBN : 9780071352871
Condition : New
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$96.87
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Direct Marketing: Strategy, Planning, Execution
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
Specifications of Direct Marketing: Strategy, Planning, Execution
GENERAL | |
---|---|
Author | Edward Nash |
Binding | Hardcover |
Language | English |
Edition | 4 |
ISBN-10 | 0071352872 |
ISBN-13 | 9780071352871 |
Publisher | McGraw-Hill Education |
Number Of Pages | 600 |
Publication Date | 2000-01-21 |
DIMENSIONS | |
---|---|
Height | 9.4 inch. |
Length | 6.5 inch. |
Width | 2.02 inch. |
Weight | 2.25 pounds. |
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