Electronic Commerce
SKU: DADAX1133526829
ISBN : 9781133526827
Condition : New
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Electronic Commerce
E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.
Specification of Electronic Commerce
GENERAL | |
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Author | Gary Schneider |
Binding | Paperback |
Language | English |
Edition | 10 |
ISBN-10 | 1133526829 |
ISBN-13 | 9781133526827 |
Publisher | Cengage Learning |
Publication Date | 2012 |
DIMENSIONS | |
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Height | 8.75 inch. |
Length | 1 inch. |
Width | 7.25 inch. |
Weight | 1.85 pounds pounds. |
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