Encyclopedia Of Public Relations

Encyclopedia of Public Relations

The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics-full details of which are included in an appendix.From BooklistSome may view public relations as the manipulation of public opinion, while others see it as the conduit for successful communication between organizations and their clients. Regardless of one's opinion, the Encyclopedia of Public Relations provides the facts, opinions, and data for a thoughtful analysis of the profession. According to the editor, "this work intends to provide an honest but positively biased treatment of public relations." And so it does.Nearly 500 articles cover topics in the fields of communication, advertising, marketing, and politics. Articles are arranged alphabetically, each is signed, and many come with a bibliography and see also references. The primary focus is on public relations in the U.S.; however, some entries highlight the practice of public relations abroad. Terminology (Logo, Market share, Press kit) and theories and models (Game theory, Health belief model) get substantial attention. Also treated are individuals (Roger Ailes, P. T. Barnum); organizations (Federal Communications Commission, PR Newswire); and historical aspects (Exxon and the Valdez crisis, Railroad industry in the 19th century). Illustrations consist of a few black-and-white photographs and tables.Several appendixes offer additional content, among them "The Public Relations Society of America Code of Ethics," "Milestones in the History of Public Relations," and "Public Relations Online Resources." The "Reader's Guide" that precedes the entries groups entry headings under recurring public relations themes such as Ethics, Jargon, and management.The Encyclopedia of Public Relations will complement titles such as The Encyclopedia of Communication and Information (Macmillan, 2001). Recommended for academic and large public libraries. Sue PolankaCopyright