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Essentials Of Contemporary Advertising
Publisher: Alpha Omega Publications
SKU: DADAX0073380970
ISBN : 9780073380971
Condition : New
SKU: DADAX0073380970
ISBN : 9780073380971
Condition : New
Price:
$40.10
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Essentials of Contemporary Advertising
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Specifications of Essentials of Contemporary Advertising
| GENERAL | |
|---|---|
| Author | William Arens, David Schaefer, Michael Weigold |
| Binding | Paperback |
| Language | English |
| Edition | 2 |
| ISBN-10 | 0073380970 |
| ISBN-13 | 9780073380971 |
| Publisher | McGraw-Hill/Irwin |
| Number Of Pages | 592 |
| Publication Date | 2008-04-16 |
| DIMENSIONS | |
|---|---|
| Height | 10.9 inch. |
| Length | 8.5 inch. |
| Width | 0.9 inch. |
| Weight | 2.6 pounds. |
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