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Essentials Of Marketing Research (with Qualtrics Card)
Publisher: Piggy Toes Press
SKU: DADAX1439047545
ISBN : 9781439047545
Condition : New
SKU: DADAX1439047545
ISBN : 9781439047545
Condition : New
Price:
$193.66
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Outside US Delivery Time: 8-12 Business Days.
Essentials of Marketing Research (with Qualtrics Card)
Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
Specifications of Essentials of Marketing Research (with Qualtrics Card)
| GENERAL | |
|---|---|
| Author | William G. Zikmund, Barry J. Babin |
| Binding | Paperback |
| Language | English |
| Edition | 4 |
| ISBN-10 | 1439047545 |
| ISBN-13 | 9781439047545 |
| Publisher | South-Western College Pub |
| Number Of Pages | 456 |
| Publication Date | 2009-04-20 |
| DIMENSIONS | |
|---|---|
| Height | 0.8 inch. |
| Length | 10.7 inch. |
| Width | 8.4 inch. |
| Weight | 1.98 pounds. |
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