Essentials Of Marketing Research
SKU: SONG0078028817
ISBN : 9780078028816
Condition : Used
Shipping & Tax will be calculated at Checkout.
US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Essentials of Marketing Research
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Specification of Essentials of Marketing Research
GENERAL | |
---|---|
Author | Joseph F. Hair Jr. |
Binding | Paperback |
Language | English |
Edition | 3 |
ISBN-10 | 0078028817 |
ISBN-13 | 9780078028816 |
Publisher | McGraw-Hill Education |
Publication Date | 2012 |
DIMENSIONS | |
---|---|
Height | 10 inch. |
Length | 0.7 inch. |
Width | 8 inch. |
Weight | 1.65 pounds pounds. |
Write a review
Your Name:
Your Email:
Your Review:
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: