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Experiential Retailing: Concepts And Strategies That Sell
Publisher: Chronicle Books
SKU: DADAX1563673991
ISBN : 9781563673993
Condition : New
SKU: DADAX1563673991
ISBN : 9781563673993
Condition : New
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$99.55
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Experiential Retailing: Concepts and Strategies That Sell
Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
Specifications of Experiential Retailing: Concepts and Strategies That Sell
| GENERAL | |
|---|---|
| Author | Youn-Kyung Kim, Pauline Sullivan, Judith Cardona Forney |
| Binding | Hardcover |
| Language | English |
| Edition | 1st |
| ISBN-10 | 1563673991 |
| ISBN-13 | 9781563673993 |
| Publisher | Fairchild Books |
| Number Of Pages | 480 |
| Publication Date | 2007-06-11 |
| DIMENSIONS | |
|---|---|
| Height | 11.18 inch. |
| Length | 8.74 inch. |
| Width | 1.18 inch. |
| Weight | 2.85 pounds. |
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