Fashion Entrepreneurship: Retail Business Planning
SKU: SONG1563672332
ISBN : 9781563672330
Condition : Used
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Fashion Entrepreneurship: Retail Business Planning
This text provides a background in entrepreneurship for apparel, accessories, textiles, and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan, aspects of which have been incorporated in chapters on merchandising, operating procedures, human resource development, and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies, and service firms in the apparel and soft-good sectors. The last chapter of the text presents a sample business plan.About the AuthorMichele Granger is a Full Professor in the Fashion and Interior Design Department at Missouri State University. Dr. Granger has worked in the industry as a buyer, manufacturers rep, and specialty store owner. Currently, she consults for major fashion businesses internationally and travels to Paris annually. Her involvement in business and fashion outside of the University includes membership in The Fashion Group International from which she received a first place in juried fashion art, and the International Textile and Apparel Association, receiving the Special Recognition of Outstanding Fashion Merchandising Educator Award.Tina Sterling is the founder and president of T C Strategies, Inc., a marketing and management consulting firm specializing in entrepreneurship, strategies, research, and evaluation. She is a consultant and strategist to the Ewing Marion Kauffman Foundation, the largest Foundation in the country with entrepreneurship as it primary area of focus. Sterling has facilitated workshops and consulted to both start-up and high growth companies throughout the country. She has served with the nation's thought leaders in entrepreneurship education, has been a judge for national business plan competitions, and served on various boards and advisory teams. Tina also serves as adjunct faculty for Stephens College, teaching entrepreneurship.
Specification of Fashion Entrepreneurship: Retail Business Planning
GENERAL | |
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Author | Michele Granger |
Binding | paperback |
Language | english |
Edition | 59031st |
ISBN-10 | 1563672332 |
ISBN-13 | 9781563672330 |
Publisher | Ergodebooks |
Publication Year | 01-10-2003 |
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