Global Marketing With 2002 Annual Report, Fifth Edition

$15.88 New Out of stock Publisher: HOUGHTON MIFFLIN COMPANY
SKU: DADAX0618159495
ISBN : 9780618159499
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Global Marketing With 2002 Annual Report, Fifth Edition

Global Marketing With 2002 Annual Report, Fifth Edition

The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.

Specification of Global Marketing With 2002 Annual Report, Fifth Edition

GENERAL
AuthorJean-Pierre Jeannet
BindingHardcover
LanguageEnglish
Edition5
ISBN-100618159495
ISBN-139780618159499
PublisherHoughton Mifflin Company
Publication Year2001

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