Green Marketing And Management: A Global Perspective

Green Marketing and Management: A Global Perspective

Amazon.com ReviewJohn F. Wasik, managing director of the New Consumer Institute, believes that doing business with a real commitment to environmental concerns will ultimately reduce costs, increase productivity, and boost profits. In Green Marketing and Management: A Global Perspective, he offers a complete guide to balancing various corporate and ecological goals and provides hundreds of examples of profitable companies all over the world that already are merging the two seemingly disparate interests with great success.Green Marketing and Management is a timely guide to the complex issues involved in making and selling a product in an environmentally responsible way. It is an essential resource for anyone doing business in today's environmentally conscious global marketplace.