Green Marketing Management

$85.99 New In stock Publisher: South-Western College Pub
SKU: SONG0324789149
ISBN : 9780324789140
Availability: Only 5 Left In-stock.

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$85.99

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Estimated delivery time 7-14 days.
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GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.


Product dimensions : 10x0.5x8 inches
Product weight : 1.35 pounds

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