A Guide To Empirical Research In Communication: Rules For Looking

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Publisher: Aladdin
SKU: DADAX0761922229
ISBN : 9780761922223
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A Guide to Empirical Research in Communication: Rules for Looking

Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author's easy writing style lends both interest and clarity to this introductory communication text.

Specifications of A Guide to Empirical Research in Communication: Rules for Looking

AuthorJohn R. (Robert) Sumser
PublisherSAGE Publications, Inc
Number Of Pages248
Publication Date2000-10-17
Height9 inch.
Length6 inch.
Width0.56 inch.
Weight0.76 pounds.

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