Added Value: The Alchemy Of Brand-Led Growth

Publisher: HarperCollins Publishers Ltd
SKU: DADAX1403903875
ISBN : 9781403903877
Availability: Only 5 Left In-stock.


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Added Value: The Alchemy of Brand-Led Growth

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

Specifications of Added Value: The Alchemy of Brand-Led Growth

AuthorM. Sherrington
PublisherPalgrave Macmillan
Number Of Pages208
Publication Date2003-07-04
Height9 inch.
Length6 inch.
Width0.56 inch.
Weight1.06 pounds.

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