BASIC MARKETING: A Marketing Strategy Planning Approach

Publisher: Balzer + Bray
SKU: DADAX0078028981
ISBN : 9780078028984
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BASIC MARKETING: A Marketing Strategy Planning Approach

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Specifications of BASIC MARKETING: A Marketing Strategy Planning Approach

AuthorJr., William Perreault, Joseph Cannon, E. Jerome McCarthy
PublisherMcGraw-Hill Education
Number Of Pages784
Publication Date2013-02-25
Height11 inch.
Length1 inch.
Width8.5 inch.
Weight3.65 pounds.

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