Be Stupid: For Successful Living

Publisher: Macmillan Pub.
SKU: DADAX0847837580
ISBN : 9780847837588
Availability: Out Of Stock


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Be Stupid: For Successful Living

Diesel’s Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso’s manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.

Specifications of Be Stupid: For Successful Living

AuthorRenzo Rosso
Number Of Pages192
Publication Date2011-09-13
Height8.41 inch.
Length5.53 inch.
Width0.63 inch.
Weight0.62 pounds.

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