Business Of Sport Management

99.00 New Out of stock
Publisher: Harper Design
SKU: DADAX0273682687
ISBN : 9780273682684
Availability: Out Of Stock


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Business of Sport Management

The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses. Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media. Set in an international environment the authors have been careful to choose stimulating examples from a wide variety of sports.

Specifications of Business of Sport Management

AuthorJohn Beech, Simon Chadwick
PublisherFinancal Times Management
Number Of Pages526
Publication Date2004-12-31
Height9.75 inch.
Length7.5 inch.
Width0.85 inch.
Weight1.98 pounds.

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