Business Research Methods, 12th Edition

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Publisher: Joanna Cotler Books
SKU: DADAX0073521507
ISBN : 9780073521503
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Business Research Methods, 12th Edition

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

Specifications of Business Research Methods, 12th Edition

AuthorDonald R. Cooper, Pamela S. Schindler
PublisherMcGraw-Hill Education
Number Of Pages692
Publication Date2013-03-05
Height10.9 inch.
Length8.8 inch.
Width1.3 inch.
Weight3.75 pounds.

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