Communication And New Media: From Broadcast To Narrowcast

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Publisher: Harper
SKU: DADAX0195553551
ISBN : 9780195553550
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Communication and New Media: From Broadcast to Narrowcast

Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.

Specifications of Communication and New Media: From Broadcast to Narrowcast

AuthorJohn Harrison, Martin Hirst
PublisherOxford University Press
Number Of Pages420
Publication Date2007-02-15
Height7.4 inch.
Length10 inch.
Width1.1 inch.
Weight2 pounds.

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