Communication Research: Asking Questions, Finding Answers

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Publisher: Macmillan Pub Co
SKU: DADAX0073049506
ISBN : 9780073049502
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Communication Research: Asking Questions, Finding Answers

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one’s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

Specifications of Communication Research: Asking Questions, Finding Answers

AuthorJoann Keyton
PublisherMcGraw-Hill Humanities/Social Sciences/Languages
Number Of Pages416
Publication Date2005-04-27
Height9 inch.
Length7 inch.
Width0.94 inch.
Weight1.7 pounds.

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