Consuming Bollywood: Gender, Globalization And Media In The Indian Diaspora

87.36 New In stock
Publisher: Joanna Cotler Books
SKU: DADAX1433113430
ISBN : 9781433113437
Availability: Only 5 Left In-stock.

Price:
$87.36

Domestic Shipping:$3.99
Qty: - +
   - OR -   

Consuming Bollywood: Gender, Globalization and Media in the Indian Diaspora

Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity. By taking the experiences and interpretations of diasporic women as central, this book substantially adds to the literature on gendered and transnational identity in the context of migration and globalization. Furthermore, it considers the emergence of Bollywood as a potent global brand that is reconstituting cultural identities within a transnational, neoliberal, market-driven economy.

Specifications of Consuming Bollywood: Gender, Globalization and Media in the Indian Diaspora

GENERAL
AuthorAnjali Ram
BindingHardcover
LanguageEnglish
Edition1
ISBN-101433113430
ISBN-139781433113437
PublisherPeter Lang Inc., International Academic Publishers
Number Of Pages217
Publication Date2014-07-16
DIMENSIONS
Height8.9 inch.
Length5.9 inch.
Width0.7 inch.
Weight0.95 pounds.

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: