Customer Relationship Management

Publisher: HARPER
SKU: DADAX027368177X
ISBN : 9780273681779
Availability: Only 5 Left In-stock.


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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as "What should our business strategy be?" and "How do we translate CRM business strategy into marketing?" This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence.

Specifications of Customer Relationship Management

AuthorEd Peelen
PublisherFinancal Times Management
Number Of Pages433
Publication Date2005-07-30
Height9.75 inch.
Length7.5 inch.
Width1 inch.
Weight1.94 pounds.

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