Dictionary of Retailing and Merchandising (National Retail Federation)
In the notoriously fast-paced, increasingly complex world of retailing and merchandising, accurate communication is absolutely essential. Misunderstandings due to miscommunication can be very expensive, in terms of both time and money. To meet the needs of the professional community and students for an authoritative, easy-to-use source of precise definitions, noted lexicographer and professor of business Jerry M. Rosenberg has produced the Dictionary of Retailing and Merchandising.
Specifications of Dictionary of Retailing and Merchandising (National Retail Federation)
|Author||Jerry M. Rosenberg|
|Number Of Pages||261|
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