Dynamics Of Mass Communication With OLC

Publisher: Harper & Row
SKU: DADAX0072359684
ISBN : 9780072359688
Availability: Out Of Stock


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Dynamics of Mass Communication with OLC

An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-TV films. There is updated analysis of future technologies in chapter 23, "Mass Media in the Future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of Dominick's books. Also available are an instructor's manual (0-07-017806-2) and CTBs for both IBM PC 5.25" (0-07-832656-7) and Macintosh (0-07-832655-9).

Specifications of Dynamics of Mass Communication with OLC

AuthorJoseph R Dominick
PublisherMcGraw-Hill Humanities/Social Sciences/Languages
Number Of Pages608
Publication Date1999-06-28
Height10 inch.
Length8 inch.
Width0.4 inch.
Weight2.4 pounds.

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