Electronic Media Management

Publisher: Mcgraw-Hill (Tx)
SKU: DADAX0240806395
ISBN : 9780240806396
Availability: Out Of Stock


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Electronic Media Management

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Specifications of Electronic Media Management

AuthorPeter Pringle, Michael F Starr
PublisherFocal Press
Number Of Pages424
Publication Date2005-11-07
Height0.72 inch.
Length9.98 inch.
Width7.04 inch.
Weight1.9 pounds.

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