Encyclopedia Of Presidential Campaigns, Slogans, Issues, And Platforms

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Publisher: McGraw-Hill Inc.,US
SKU: DADAX0313319731
ISBN : 9780313319730
Availability: Out Of Stock


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Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters?but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to?and memorized by?a huge voting public.

Specifications of Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

AuthorRobert North Roberts, Scott John Hammond
Number Of Pages432
Publication Date2004-03-30
Height1.26 inch.
Length10.32 inch.
Width7.12 inch.
Weight2.3 pounds.

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