Essentials Of Marketing Research (with Qualtrics Card)

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Publisher: Macmillan Library Reference
SKU: DADAX1439047545
ISBN : 9781439047545
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Essentials of Marketing Research (with Qualtrics Card)

Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.

Specifications of Essentials of Marketing Research (with Qualtrics Card)

AuthorWilliam G. Zikmund, Barry J. Babin
PublisherSouth-Western College Pub
Number Of Pages456
Publication Date2009-04-20
Height0.8 inch.
Length10.7 inch.
Width8.4 inch.
Weight1.98 pounds.

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