Essentials Of Strategic Management: The Quest For Competitive Advantage

Publisher: Benjamin Cummings
SKU: DADAX0078029287
ISBN : 9780078029288
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Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Specifications of Essentials of Strategic Management: The Quest for Competitive Advantage

AuthorJohn Gamble, Jr., Arthur Thompson, Margaret Peteraf
PublisherMcGraw-Hill Education
Number Of Pages560
Publication Date2012-01-20
Height10.7 inch.
Length7.5 inch.
Width0.9 inch.
Weight2.1 pounds.

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