Experiential Retailing: Concepts And Strategies That Sell

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Publisher: Hole, Rinehart and Winston
SKU: DADAX1563673991
ISBN : 9781563673993
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Experiential Retailing: Concepts and Strategies That Sell

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Specifications of Experiential Retailing: Concepts and Strategies That Sell

AuthorYoun-Kyung Kim, Pauline Sullivan, Judith Cardona Forney
PublisherFairchild Books
Number Of Pages480
Publication Date2007-06-11
Height11.18 inch.
Length8.74 inch.
Width1.18 inch.
Weight2.85 pounds.

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