Fundamentals of Logistics Management (Irwin/McGraw-Hill Series in Marketing)
In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
Specifications of Fundamentals of Logistics Management (Irwin/McGraw-Hill Series in Marketing)
|Author||Douglas Lambert, James R Stock, Lisa M. Ellram|
|Number Of Pages||640|
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