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Fundamentals of Marketing (Mcgraw Hill Series in Marketing)
This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.
Specifications of Fundamentals of Marketing (Mcgraw Hill Series in Marketing)
|Author||William J. Stanton, Michael J. Etzel, Bruce J. Walker|
|Number Of Pages||736|
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