How To Gain (and Maintain) The Competive Advantage In Business

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Publisher: Prentice Hall
SKU: DADAX0070540314
ISBN : 9780070540316
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How to Gain (and Maintain) the Competive Advantage in Business

In today's competitive, niche-oriented market, it is more important than ever to anticipate a competitor's moves. This practical book shows how to do just that, including how to plot competitive moves and demographics, identify winners in an industry, spot allies and more. 37 illustrations.

Specifications of How to Gain (and Maintain) the Competive Advantage in Business

AuthorWilliam E. Rothschild
PublisherMcGraw Hill Higher Education
Number Of Pages256
Publication Date1984-03-01
Height1 inch.
Length9.1 inch.
Width6.3 inch.
Weight0.8 pounds.

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