International Marketing

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Publisher: Benziger Pub
SKU: DADAX1426627521
ISBN : 9781426627521
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International Marketing

International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.

Specifications of International Marketing

AuthorDana-Nicoleta Lascu
PublisherCengage Learning
Number Of Pages518
Publication Date2008-01-01
Height0 inch.
Length0 inch.
Width0 inch.
Weight2.45 pounds.

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