Marketing Management: A Strategic Decision-Making Approach

Publisher: Macmillan General Reference
SKU: DADAX0073381160
ISBN : 9780073381169
Availability: Out Of Stock


Domestic Shipping:$3.99

Marketing Management: A Strategic Decision-Making Approach

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Specifications of Marketing Management: A Strategic Decision-Making Approach

AuthorJohn Mullins, Orville Walker, Jr., Harper Boyd
Number Of Pages576
Publication Date2009-02-20
Height9.9 inch.
Length8 inch.
Width0.7 inch.
Weight2.15 pounds.

Write a review

Your Name:

Your Email:

Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: