Marketing: Planning And Strategy, 8th Edition

31.13 New In stock
Publisher: Benjamin Cummings
SKU: DADAX1426639074
ISBN : 9781426639074
Availability: Only 5 Left In-stock.


Domestic Shipping:$3.99
Qty: - +
   - OR -   

Marketing: Planning and Strategy, 8th Edition

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Specifications of Marketing: Planning and Strategy, 8th Edition

AuthorSubash C. Jain, George T. Haley
PublisherCengage Learning
Number Of Pages643
Publication Date2009-03-02
Height11.25 inch.
Length1.25 inch.
Width8.75 inch.
Weight3.75 pounds.

Write a review

Your Name:

Your Email:

Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: