Marketing Strategy, 5th Edition

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Publisher: Touchstone
SKU: DADAX053846738X
ISBN : 9780538467384
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Marketing Strategy, 5th Edition

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

Specifications of Marketing Strategy, 5th Edition

AuthorO. C. Ferrell, Michael D. Hartline
Number Of Pages768
Publication Date2010-04-01
Height1.2 inch.
Length9.8 inch.
Width7.9 inch.
Weight2.95 pounds.

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