Marketing Strategy: A Decision Focused Approach

Publisher: Hole, Rinehart and Winston
SKU: DADAX0073529893
ISBN : 9780073529899
Availability: Only 5 Left In-stock.


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Marketing Strategy: A Decision Focused Approach

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Specifications of Marketing Strategy: A Decision Focused Approach

AuthorOrville Walker, John Mullins, Jr., Harper Boyd
Number Of Pages368
Publication Date2007-10-31
Height9.9 inch.
Length8 inch.
Width0.6 inch.
Weight1.41 pounds.

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