Marketing Strategy, Text And Cases

Publisher: Brooks/Cole Pub Co
SKU: DADAX1285170431
ISBN : 9781285170435
Availability: Only 5 Left In-stock.


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Marketing Strategy, Text and Cases

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.Available with InfoTrac Student Collections

Specifications of Marketing Strategy, Text and Cases

EditionInternational ed of 6th revised ed
PublisherSouth-Western College Publishing
Height10 inch.
Length8.07 inch.
Width0.87 inch.
Weight2.43 pounds.

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