Media Of Mass Communication, 2008 Update, The (8th Edition)

Publisher: Macmillan/Mcgraw-Hill School
SKU: DADAX020549370X
ISBN : 9780205493708
Availability: Only 5 Left In-stock.


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Media of Mass Communication, 2008 Update, The (8th Edition)

This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind today's media issues.

Specifications of Media of Mass Communication, 2008 Update, The (8th Edition)

AuthorJohn Vivian
PublisherAllyn & Bacon
Number Of Pages544
Publication Date2007-02-02
Height10.8 inch.
Length8.5 inch.
Width0.82 inch.
Weight2.35 pounds.

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