Out Of Context: A Creative Approach To Strategic Management

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Publisher: *Webster's New World
SKU: DADAX0324274122
ISBN : 9780324274127
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Out of Context: A Creative Approach to Strategic Management

Out of Context complements traditional texts in strategic management rather than substitutes for them. It helps readers to think about strategy conceptually and creatively, not just analytically, with a useful tool to achieve that end. Using metaphor as the principal means to uncover new insights, Wagner Weick has assembled a set of challenging resources. Combining readings from a wide-ranging mix of disciplines-sports, science, philosophy, art, and military history-with thoughtful introductions and thought-provoking discussion questions. Contributing authors include academics, such as Henry Mintzberg (McGill) and Kathleen Eisenhardt (Stanford), and practitioners, such as Boston Consulting Group founder Bruce Henderson.

Specifications of Out of Context: A Creative Approach to Strategic Management

AuthorCynthia Wagner Weick
PublisherSouth-Western College Pub
Number Of Pages144
Publication Date2004-02-02
Height0.3 inch.
Length9.24 inch.
Width7.94 inch.
Weight0.62 pounds.

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