Product Strategy For High Technology Companies

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Publisher: HarperCollins Publishers Ltd
SKU: DADAX0071362460
ISBN : 9780071362467
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Product Strategy for High Technology Companies

One of the key determinants of success for today’s high-technology companies is product strategy?and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple?plus a new focus on growth strategies and on Internet businesses?define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Specifications of Product Strategy for High Technology Companies

AuthorMichael McGrath
PublisherMcGraw-Hill Education
Number Of Pages400
Publication Date2000-10-12
Height9.3 inch.
Length6.3 inch.
Width1.22 inch.
Weight1.59 pounds.

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