Research Methods in Business Studies (4th Edition)
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
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For Instructors: PowerPoint slides
Specifications of Research Methods in Business Studies (4th Edition)
|Author||Pervez Ghauri, Kjell Gronhaug|
|Number Of Pages||288|
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