Retail Management: A Strategic Approach

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Publisher: HarperCollins Publishers Ltd
SKU: DADAX0131870165
ISBN : 9780131870161
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Retail Management: A Strategic Approach

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.

Specifications of Retail Management: A Strategic Approach

AuthorBarry Berman, Joel R. Evans
PublisherPrentice Hall
Number Of Pages704
Publication Date2006-04-01
Height11.26 inch.
Length8.62 inch.
Width1.22 inch.
Weight3.66 pounds.

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